FIFA x Delta Hotel Project Introduction

As the 2026 FIFA World Cup begins in Toronto many corporations are beginning to promote themselves in the context of this global sports event. Delta by Marriott Hotels Toronto has commissioned a campaign for visitors coming into Toronto for the World Cup via Pearson airport. The goal of this campaign is double fold: 1) to promote the hotel as a strong supporter of the FIFA World Cup 2) to ease the burden of travel from the airport to the hotel and visa versa. Anyone who has traveled from Pearson airport has experienced the frustration and difficulty of Toronto transit. With Pearson itself being notorious for delayed flights as well as sub par service, the Marriott line of hotels is spearheading a campaign to assist guests to their hotels in as hassle free and streamlined way as possible. Delta hotels is looking for a campaign direction that is multi-channel, consistent, simple, easy to follow and conveys thDelta brand in a bright, positive manner.