man and woman standing on stage

About

For this project, a design proposal in response to a Marketing campaign required by The Toronto International Film Festival to promote the upcoming launch of this year event needs to be created.

Printed Advertising Design

This TIFF 2021 poster features a deep grey background to set a sophisticated tone and create a sense of space. A grey and white audience at the bottom enhances spatial depth, drawing viewers into the cinematic experience. Distorted images of showcased films capture the dynamic nature of cinema, with the festival’s logo in the lower middle for brand recognition. Sponsors and a compelling slogan are listed at the bottom, grounding the artwork in community support. The title, website, and exhibition dates at the top provide essential information, celebrating the diversity and creativity of the films and the unifying power of storytelling.